CHARLOTTE BRENNAN
Graphic Designer & Creative Marketing
Roi Des Neiges Merch
Client: Jacks
Roi des Neiges is a newly established recurring winter event created by Jacks, set across the Three Valleys in the French Alps. The event is a snow-based competition combining adrenaline, checkpoint challenges, and playful tasks completed over a single day each winter season. Introduced in 2024, the project involved developing the full event identity from the ground up, including branding, marketing materials, and merchandise design.
The challenge
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As a new event, there was no established visual language or recognition to build on. The challenge was to create a strong, instantly recognisable identity that could sit confidently within the wider Jacks universe while still feeling distinct in its own right.
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Alongside this, the merchandise needed to avoid feeling like generic event merch and instead become a meaningful extension of the experience, with strong commercial appeal and longevity across future seasons.
