CHARLOTTE BRENNAN
Graphic Designer & Creative Marketing
Other projects
Not every project fits neatly into a single category. This collection showcases a range of additional work completed both professionally and independently, highlighting the breadth of my design experience.
Alongside campaign and marketing projects delivered during my time at TeamITG, this section also includes personal concepts, self-initiated projects, and creative work developed outside of my day-to-day role.
Pret Global Content
As part of Pret's global monthly video content, they use some of their fresh produce to create unique designs for example a pepper watering can. I worked with a colleague, who created a storyboard for this content, which I then took to turn the drawing designs into a real design with stock fruit photography.
Macmillan Professional Guide
Macmillan briefed me to design an informational guide promoting the support services available to people living with cancer. Working from a supplied copy document, I was responsible for transforming the content into an accessible, engaging, and easy-to-navigate publication while adhering to Macmillan's brand guidelines.
Co-op animation
This 16-second video showcases a Co-op animation that I created while working with the animation team for a week.
I enjoyed working on this, especially as it was one of the first full animations that I had created.
Greene King
General Collateral
These designs were made to share general information with the customers of Chef and Brewer. They included information about parking and contactless payments. I used old templates and the new brand guidelines to create these posters. On top of this,
I looked at the style of illustrations that Chef and Brewer use and created the tablet illustration showcased in the parking poster.
Meribel Family Resort Guide
Created as a university project, this concept reimagines traditional ski resort guides to better engage children, using pop-up design, illustrations, and interactive elements to turn a typically text-heavy format into a playful, shared family experience. It reflects early user-focused design thinking and experimentation with print as an interactive medium, alongside creative problem-solving.
While my approach to certain design decisions has evolved since completing this project, it remains a valuable example of creative problem-solving, user-focused design thinking, and the exploration of print as an interactive medium.
Storyboarding
In my downtime, I practise scamp sketching to refine my drawing skills, applying feedback from mentors to improve my technique. I also use this time to deepen my understanding of Adobe Suite tools and experiment with storyboarding using my own designs.
