CHARLOTTE BRENNAN
Graphic Designer & Creative Marketing
Roi Des Neiges
Client: Jacks
Roi des Neiges is a newly established recurring winter event created by Jacks, set across the Three Valleys in the French Alps. The event is a snow-based competition combining adrenaline, checkpoint challenges, and playful tasks completed over a single day each winter season. Introduced in 2024, the project involved developing the full brand identity from the ground up, including branding, marketing materials, and merchandise design.
The challenge
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Create a distinctive logo that captured the spirit and competitive nature of the event.
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Develop a cohesive visual identity that could be applied consistently across both promotional and event-day materials.
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Design a range of assets, including sign-up flyers, posters, and challenge cards, to support participants throughout their event journey.
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Ensure all materials were visually engaging, easy to navigate, and practical for use in a mountain environment.
The solution
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Developed a distinctive event logo that formed the foundation of the Roi des Neiges brand identity.
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Expanded the visual identity into a cohesive colour palette and suite of marketing materials, ensuring consistency across all event touchpoints.
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Designed a tri-fold challenge card for participants to carry throughout the competition, allowing teams to track checkpoints, complete challenges, and record points as they progressed across the slopes. The card served as both a practical event guide and a key part of the participant experience.
Other marketing materials
Challenge Card
2024
2025
Stickers
