CHARLOTTE BRENNAN
Graphic Designer & Creative Marketing
Pride Merch
Client: Jacks
Jacks hosts an annual Pride event each spring. I created a collection of merchandise that extended the events branding across multiple products, including t-shirts, stickers, reusable cups, and temporary tattoos. The designs were developed to celebrate the spirit of the event while maintaining a cohesive visual identity across all merchandise and customer touchpoints.
The challenge
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Existing merchandise relied on overly bright colours that felt disconnected from the evolving event brand.
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Previous designs were heavily tied to a single event with dates on them, making leftover stock difficult to sell once the season had ended.
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Create merchandise that customers would genuinely want to purchase and wear beyond the event itself.
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Develop a cohesive range of products that balance Pride celebrations with a more considered and commercially appealing design approach.
The solution
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Each year, the event branding was redesigned from scratch, creating inconsistencies across merchandise and marketing materials. As part of the event rebrand, I developed a more timeless visual identity centred around a logo that could be reused and adapted for future Pride events, creating stronger brand recognition and consistency across multiple touchpoints.
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The artwork featured on the reverse of the merchandise was inspired by photography from previous Jacks Pride events, specifically drawing from one of the drag performers who had become a recognisable part of the celebration. This allowed the designs to feel authentic to Jacks specifically, while creating a distinctive visual element that could be applied across a range of products.
