CHARLOTTE BRENNAN
Graphic Designer & Creative Marketing
Premier Inn
Premier Inn serves a wide range of guests looking for convenient, familiar, and affordable dining during their stay. As part of a busy hospitality environment, the menu needs to be clear, easy to navigate, and accessible for all guests, supporting quick decision-making while offering a consistent and reliable dining experience.
The Challenge
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Translate a large copy spreadsheet into a structured dinner menu.
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Use Excel to transfer data information smoothly and efficiently.
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Ensure clear hierarchy and readability within a tight menu layout.
The solution
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I transformed a supplied copy document into a fully designed dinner menu, developing the visual structure and layout.
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Applied brand guidelines to create a menu that was both visually appealing and easy for customers to navigate.
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Implemented design feedback and amendments before passing the final approved design to the artwork team for production and print preparation.
