CHARLOTTE BRENNAN
Graphic Designer & Creative Marketing
Greene King
Greene King is a leading UK pub company serving a broad range of customers across its managed estate. For a seasonal spring drinks menu, the offer needs to feel timely and appealing while remaining clear and easy to navigate, showcasing a varied selection of drinks that suit different occasions, tastes, and visiting times throughout the season.
The Challenge
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Design a seasonal drinks menu that captured the fresh and vibrant feel of spring while remaining aligned with the client's brand identity.
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Incorporate information supplied by The Wildlife Trust in a clear, engaging, and accessible format.
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Respond to client feedback and implement design amendments throughout the project to ensure the final artwork met both creative and practical requirements.
My solution
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Working closely with the client, I designed this spring menu while ensuring all information from The Wildlife Trust was communicated clearly and accurately.
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Inspired by the seed-paper used for the menu, I incorporated seasonal floral elements throughout the design to enhance the spring aesthetic and create a stronger connection to the spring theme.
