CHARLOTTE BRENNAN
Graphic Designer & Creative Marketing
Beefeater
I helped work on creative campaigns for Beefeater, some of which included special menus. These menus can vary from seasonal designs that highlight new dishes to weekly Sunday roast designs that capture the comforting, homemade feel of a traditional meal.
The problem to solve
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Design a limited-edition Halloween drinks menu that complements the wider seasonal campaign while maintaining Beefeater's established brand identity.
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Balance bold seasonal graphics with a clear information hierarchy, ensuring customers can easily navigate the menu and discover promotional drinks.
The solution
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I used a core creative to design a drinks menu that embraced the Halloween theme while remaining accessible and engaging for the whole family.
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Bold seasonal graphics, clear typography, and a well-structured layout ensured the menu was easy to navigate, while complementing the wider campaign identity and creating a fun customer experience.
The challenge
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A Sunday roast menu needed to align with a wider series of menus as part of a rebrand. I was tasked with developing a Sunday special menu using the existing menu designs as a foundation to ensure consistency across the range.
The solution
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I created a distinctive front cover that clearly signals the Sunday roast offering, using a playful visual approach to make the menu feel inviting while still sitting comfortably within the wider rebrand system.
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Designed the back to structure the menu in a clear, easy-to-follow layout, balancing function with the overall visual style, while introducing a highlighted callout for the kids’ menu to improve visibility and engagement.
