CHARLOTTE BRENNAN
Graphic Designer & Creative Marketing
Club Pret
Client: Pret A Manger
Club Pret is a subscription programme from Pret A Manger that offers members 10% off the entire menu and up to five complimentary drinks each day. Following the development of the initial campaign concepts, I was tasked with adapting and rolling out the creative across a wide range of customer touchpoints throughout London.
The campaign included the design and production of window vinyls, large-format outdoor advertising, in-store promotional materials, and print displays, ensuring a consistent and engaging brand experience across every channel.
The challenge
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Adapt the core Club Pret campaign creative across a wide range of formats and customer touchpoints.
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Maintain a consistent visual identity across outdoor advertising, window vinyls, in-store materials, and digital displays.
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Ensure key membership benefits were communicated clearly and effectively across all assets.
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Deliver high-quality artwork suitable for a large-scale rollout across multiple locations throughout London.
My solution
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Using the core Club Pret campaign creative, I developed and adapted a wide range of assets for use across some of London's busiest retail and transport locations. I ensured that each outcome maintained a consistent visual identity while being optimised for its specific environment and audience.
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The campaign spanned large-format window vinyls, external building wraps, in-store promotional materials, and digital displays. Particular attention was given to balancing bold promotional messaging with impactful food and drink photography, ensuring the key membership benefits remained clear and visible at a distance.
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By adapting the artwork across multiple formats and locations, the campaign delivered a cohesive customer experience that reinforced the Club Pret proposition wherever customers encountered the brand.
