CHARLOTTE BRENNAN
Graphic Designer & Creative Marketing
Halloween campaign
Client: Beefeater
During my time at TeamITG, I played a key role in delivering creative POS campaigns for Beefeater, one of the UK's family restaurant chains. Working across multiple seasonal and promotional campaigns, I was responsible for developing and rolling out point-of-sale assets.
The challenge
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Expand a Halloween-themed creative concept across multiple customer touchpoints while maintaining a consistent brand experience.
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Adapt campaign assets for a wide range of formats.
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Deliver engaging seasonal creative that captures attention whilst remaining aligned with Beefeater's established brand guidelines.
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Ensure all artwork was produced accurately and efficiently for a nationwide campaign rollout.
The solution
For this Halloween campaign, I produced a range of promotional materials. The campaign was rolled out across multiple customer touchpoints, with assets spanning limited-edition menus, point-of-sale materials, and digital ads. The project demonstrates my ability to balance creativity with brand consistency, manage artwork across a variety of deliverables, and deliver polished marketing assets for a large-scale campaign launch.
