CHARLOTTE BRENNAN
Graphic Designer & Creative Marketing
Co-op young members group
Client: Co-op
Co-op young members group is a sub-branch of Co-op, with a team all aged between 16 and 25 years old. They work with Co-op for a few hours each month to lend their voices and share ideas. They help the business to connect with more young members.
The challenge
-
Create a logo that feels more relevant and engaging to younger members.
-
Maintain a connection to the established Co-op brand while introducing a fresh visual identity.
-
Create a design that would appeal to a broad age range within the Young Members Group.
The solution
-
I explored a variety of logo concepts that balanced the recognisable Co-op brand with a more modern and approachable aesthetic. Through research, sketching, and digital development, I created a range of options that focused on simplicity, flexibility, and strong visual recognition.
-
The final selected design provided the Young Members Group with a refreshed identity that felt contemporary while remaining clearly connected to the wider
Co-op brand.
