CHARLOTTE BRENNAN
Graphic Designer & Creative Marketing
Big Week Out
Client: Jacks
The Big Week Out is a week-long end-of-season festival created for Jacks Les Menuires. Designed to celebrate the final week of the winter season, the event combines live music, family entertainment, international street food, and outdoor terrace experiences into one cohesive brand experience.
I was responsible for developing the event identity and creating all supporting marketing materials. This included branding, posters, social media campaigns, digital advertising, merchandise, signage, and on-the-day promotional assets.
The challenge
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The biggest challenge was creating a single campaign that could successfully promote a highly varied programme of events. Across six days, the event featured live bands, DJs, family activities, BBQs, artisan markets, sports screenings, food vendors, and themed entertainment, all aimed at different audiences.
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The campaign also needed to generate excitement before the event while remaining flexible enough to accommodate programme updates and artist confirmations. As details evolved, marketing materials had to remain relevant and visually consistent without relying on a fixed schedule from the outset.
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In addition, the campaign had to stand out within a busy resort environment where visitors are exposed to a large volume of hospitality and event advertising
The solution
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The visual identity was built around bright, energetic colours and playful festival-inspired graphics that reflected the atmosphere of spring skiing in the Alps. The branding needed to feel exciting and accessible while remaining recognisable as part of the Jacks brand.
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A suite of branded assets was created to work across print and digital channels, ensuring consistency throughout the customer journey. Individual event graphics highlighted key daily themes such as Carnaval, the BWO Music Festival, and Street Food Fiesta, while maintaining a clear connection to the overall campaign.
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The social media strategy was designed to build anticipation in stages, moving from save-the-date announcements to daily highlights and event recaps. This approach maximised engagement throughout the campaign while creating a strong sense of occasion around the final week of the season.
Marketing materials
Signage and Menus
