CHARLOTTE BRENNAN
Graphic Designer & Creative Marketing
Jacks advertising
Client: Jacks
For two years, I led the creative delivery of the Jacks brand, taking ownership of every stage of the design process, from initial planning through to final production. Alongside developing seasonal campaigns and event identities, I managed the constant demand for day-to-day marketing materials across winter, summer, and interseason operations.
Working directly with managers, I planned creative priorities, led project discussions, built production schedules, coordinated print suppliers, and ensured assets were delivered to the right venues on time.
The challenge
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Develop multiple poster designs that clearly communicate the agreed promotion while maintaining brand consistency over a two-year period.
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Adapting each design to reflect the Jacks brand personality in a fresh and engaging way, avoiding repetition across iterations.
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Balancing creative variation with clarity of messaging to ensure the promotion remained instantly recognisable and effective across all touchpoints.
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Develop bilingual designs that effectively accommodate both English and French copy, carefully adapting layouts to account for longer French text while preserving clarity, balance, and visual impact.
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Coordinate with managers and print suppliers to make sure all materials are delivered on time and placed in the correct venues.
The solutions
The challenge
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Design a series of table information cards that clearly communicate the venue's transition from lunch to an après dance floor, ensuring guests are informed.
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Create reservation table cards that clearly inform guests of upcoming dinner bookings, balancing clear communication with a fun on-brand design.
The solution
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I approached these designs with the customer experience in mind, recognising that guests enjoying après can have some drinks and become possessive of their table. Rather than creating instructional or authoritative signage, I developed a series of playful illustrations and light-hearted messaging that reflected the fun personality of Jacks.
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By using humour and character-led visuals, the cards encouraged customers to embrace the transition from dining to dancing and vice versa, helping staff communicate the venue change in a friendly and engaging way while reducing potential frustration.
