CHARLOTTE BRENNAN
Graphic Designer & Creative Marketing
Christmas POS
Client: Costa
While working with ITG, I was tasked with creating and rolling out POS systems for multiple clients, including Costa as a key account. This involved developing seasonal campaigns adapted and distributed across a range of platforms and customer touchpoints.
The challenge
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I was tasked to create a key visual and a supporting variety of internal and external Christmas POS systems.
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Adapt the design across a wide range of formats and dimensions, posters and bollard covers.
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Ensure each application remains clear, legible, and fit-for-purpose within the constraints of different physical spaces and production requirements.
The solution
The challenge
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Adapt existing artwork to suit campaign requirements while maintaining consistency with the established creative direction.
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Refine illustration elements, textures, and visual details to ensure the final assets are suitable for production across multiple formats.
