CHARLOTTE BRENNAN
Graphic Designer & Creative Marketing
POS systems
Client: Costa
While working with ITG, I was tasked with creating and rolling out POS systems for multiple clients, including Costa as a key account. This involved developing both seasonal campaigns and ongoing core assets, adapted and distributed across a range of platforms and customer touchpoints.
The challenge
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Create a variety of internal and external autumn POS based on a key visual.
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Extend a core creative across multiple Costa POS systems while maintaining strong brand recognition.
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Adapt the design across a wide range of formats and dimensions, including A boards, banners, window vinyls, bollard covers, strut cards, machine fins, machine headers and wobblers.
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Ensure each application remains clear, legible, and fit-for-purpose within the constraints of different physical spaces and production requirements.
The solution
The solution
