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Copiña advertising

Client: Copiña

For two years, I led the creative delivery of the Copiña brand, taking ownership of every stage of the design process, from initial planning through to final production. Alongside developing seasonal campaigns and event identities, I managed the constant demand for day-to-day marketing materials across winter, summer, and interseason operations.

Working directly with managers, I planned creative priorities, led project discussions, built production schedules, coordinated print suppliers, and ensured assets were delivered to the right venues on time.

The challenge

  • Develop multiple poster designs that clearly communicat the agreed promotion while maintaining brand consistency over a two-year period.

  • Adapting each design to reflect the Copiña brand personality in a fresh and engaging way, avoiding repetition across iterations.

  • Balancing creative variation with clarity of messaging to ensure the promotion remained instantly recognisable and effective across all touchpoints.

The solution

Posters

Table Talkers

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